888 and Sportech

Strategic Partnership Between 888 and Sportech PLC

888 Holdings, a leading global gaming entertainment company, has announced a strategic partnership with Sportech PLC, one of the top gaming businesses in the UK. This partnership marks a significant development for 888 in its B2B operations.

Benefits for Both Companies

Empowering Sportech

This collaboration is highly advantageous for both companies. Sportech will benefit from 888’s market-leading gaming and back-end software, enhancing its business capabilities. In addition, 888 will provide international distribution services for Sportech's New Football Pools, known as "The Pools." This will allow Sportech to expand its reach both in the UK and globally.

Marketing and Expansion

888 will also support the marketing of Sportech’s products, promoting them to customers of both companies worldwide. This strategic move is expected to drive significant expansion for Sportech.

Statements from the CEOs

Gigi Levy, CEO of 888, described the partnership as “phenomenal,” highlighting it as a major evolution in their B2B offerings. Ian Penrose, CEO of Sportech, expressed his enthusiasm for the deal, viewing it as a unique opportunity to effectively market Sportech’s products online and to position "The Pools" as an international online gaming brand.

Conclusion

The alliance between 888 and Sportech is a noteworthy development in the gaming industry, reflecting the synergy between two prominent companies. Such a strategic partnership is rare and promises to bring substantial benefits to both parties.