LiveScore, a leading sports media and betting company, has announced Dimitar Berbatov as its European brand ambassador. This partnership spans LiveScore Media and LiveScore Bet, reinforcing the company's role as a key player in football coverage and engagement across Europe.
Berbatov’s Legacy in Football
Berbatov’s career is marked by exceptional skill, composure, and a natural ability to score goals. The former Premier League star left a lasting impact at Manchester United, Tottenham Hotspur, and Fulham. He has won multiple trophies and accolades. His football journey also included notable stints at Bayer Leverkusen and AS Monaco, further solidifying his reputation as one of Europe’s most accomplished strikers.
The Ambassador Role and Fan Engagement
In his new role, Berbatov will actively participate in LiveScore’s efforts to engage football enthusiasts across Europe. His responsibilities include appearing in media campaigns, creating content, and participating in events that align with LiveScore’s brand vision. The partnership is expected to enhance the company’s visibility among football communities, leveraging Berbatov’s influence and expertise.
The appointment follows his collaboration with LiveScore’s 'Extra Added Time' initiative in late 2024. This campaign focused on mental health awareness, with the company donating £250 for every Premier League key moment recorded beyond the 90-minute mark. Through this initiative, fans were encouraged to extend their focus beyond the game and contribute to meaningful social causes.
Berbatov's Perspective
Berbatov expressed his enthusiasm for carrying on his work with LiveScore. Because their 'Extra Added Time' campaign was a major success. "Our collaboration exemplifies how football can lead to societal breakthroughs, and I am eager to continue this momentum. Real-time football updates have always been a core strength of LiveScore. Because the company maintains its position as a leader who brings game action directly to fans. I am privileged to represent the company as someone who understands the sport, and I stand ready to enhance sports fans' connection to the beautiful game.”
LiveScore’s Continued Growth
Since its inception in 1998, LiveScore has evolved from a simple sports media platform into one of the most recognized real-time sports update services. The brand’s continuous expansion into the betting sector through LiveScore Bet has strengthened its position as a major player in the industry. By aligning with a football icon like Berbatov, LiveScore demonstrates its commitment to providing an enriched experience for football fans.
LiveScore CEO Sam Sadi expressed his pride as the company announced Dimitar Berbatov as their new brand ambassador. “The combination of his European football superstar status with his captivating performances on and off the playing field renders him the best choice for representing LiveScore.”
Industry-Wide Ambassador Partnerships
Berbatov’s appointment is part of a broader trend where sports betting and media companies collaborate with high-profile figures to strengthen their brands. Other recent ambassador appointments include:
Ray Parlour & NetBet UK
The former Arsenal midfielder partnered with NetBet UK in early 2024. His charismatic presence and football expertise contribute to the company’s responsible betting initiatives. During NetBet UK's significant milestone year, his enormous fan following in football, combined with his knowledge of horse racing and poker, has added immense value to the company.
Magnus Carlsen & BETBY
BETBY established a long-term business relationship with Magnus Carlsen, who holds the title of the highest-rated chess player in history. The pioneering partnership unites chess with sports betting technology while demonstrating BETBY's dedication to both strategic thinking and advanced technology development.
Laura Woods & BetMGM UK
The respected sports presenter became an ambassador for BetMGM UK, leveraging her knowledge from TNT Sports and ITV Sport to connect with sports bettors.
Gareth Bale & SBOBET
SBOBET welcomed Gareth Bale to their regional brand ambassador program in April 2024 after the international football player retired from Real Madrid and Wales. The agreement requires Bale to be the public face of the brand in advertisement campaigns and promotional content to connect with the platform users and provide exposure to sports enthusiasts who are new to gaming.
Conclusion
The collaboration between LiveScore and Berbatov represents a strategic effort to deepen connections with football fans across Europe. With Berbatov’s football expertise and LiveScore’s reputation for real-time sports coverage, this partnership will deliver engaging content, exclusive events, and innovative campaigns for sports enthusiasts.
As the industry continues to evolve, collaborations between betting operators, sports media platforms, and legendary athletes will play a crucial role in shaping fan engagement. LiveScore’s latest move positions the brand at the forefront of this trend, ensuring football remains at the heart of its global audience.
Meanwhile, the sports betting industry continues to thrive, with New York sportsbooks setting record-breaking profits in November 2024, we recommend reading to find out yourself.
