Lucy Brown
by Lucy Brown

Expert in writing blogs and news articles about the iGaming Industry

Table Of Contents
Lucy Brown
by Lucy Brown

Expert in writing blogs and news articles about the iGaming Industry

UK broadcasting deal for Win Gaming Media

New Channel Partnership

The UK TV production company, Two Way Media, has announced a new partnership with Win Gaming Media. Together, they are launching a new gaming channel called Challenge Jackpot in collaboration with Virgin Media Television (VMtv), part of the UK entertainment and communications giant Virgin Media.

Channel Launch Details

  • Launch Date: This month
  • Broadcast Network: Virgin Media's UK cable network
  • Extended Reach: The channel will also be available after midnight on VMtv's Virgin 1 and Bravo2, reaching homes with satellite and digital terrestrial television.

Channel Features and Programming

Challenge Jackpot will offer a dynamic gaming experience with the following features:

  • Gaming Content: The channel will feature a variety of casino and skill-based games where viewers can watch and play along.
  • Live Shows: Expect to see live broadcasts of popular games such as Roulette Nation, live blackjack, and live bingo.
  • Automated Games: Viewers can participate in automated games provided by Two Way Gaming, including Get Set Roulette, Hot Shot Keno, and Face Up Hold'Em.

Supporting Platforms and Content

  • Casino Site: The new casino site, ChallengeJackpot.com, will support the channel, operated by Two Way Gaming.
  • Licensed Games: The channel will offer a range of licensed games, including TV-branded titles like Cluedo, Monopoly, The Price is Right, and Wheel of Fortune.

Technological and Management Support

  • Ownership and Technology: MIXTV, which owns the new channel’s services, will utilize ITV and IPTV technologies. MIX Director and Enterprise server technology will facilitate live TV and streaming customer interactions.

Vision and Goals

Jonathan Webb, Managing Director of Virgin Media Television, stated that Challenge Jackpot represents the first step in reinventing its Challenge brand for the twenty-first century. The channel aims to provide a fun and exciting experience, enhancing viewer interactivity and engagement.

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